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Building Effective Marketing Funnels

From awareness to advocacy
Robert Kim
Dec 15, 2024
8 min read
Marketing funnels

A strong funnel aligns messaging, offers, and follow-ups with each stage of the customer journey.

Stages And Signals

Define KPIs for awareness, consideration, conversion, and retention to guide optimization.

Key Takeaways

  • Map offers to funnel stages
  • Test creatives and CTAs
  • Automate nurturing
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Robert Kim
Robert Kim
Digital Marketing Strategist

Sarah is a leading voice in AI strategy and digital transformation. With over 10 years of experience helping Fortune 500 companies implement AI solutions, she brings practical insights to the cutting edge of technology.

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